30+second+Commercial

30 second commercial


 * 1) Sea Monkeys
 * 2) The product would be geared towards children and their parents by showing them that all kids are getting them. The commercial would have a kid desperately wanting a monkey from the zoo, for weeks after the kid would constantly ask for a monkey until his mothers passes a toy store and sees “SEA MONKEYS”.
 * 3) The kid and his mom are at the zoo when they pass by the monkey cage, the little kid is entranced. Short shots of the day going by as the kid still sits there. Then there is a sequence of shots of him asking for a monkey as the seasons outside changes to signal passing of time. One day after exhausting months of pleading the mother passes by a shop with a big “Sea Monkey” sign. She buys one and gives it to the child, which he keeps until he is an old man.

30 Second Commercial

1. Advertising techniques

 * 1) Bandwagon- it tells the viewers that everyone is using the product and that they will fit in if they buy the product. Also people think that if lots of people use it, it must be good.
 * 2) Celebrity Endorsement- It shows the viewers a celebrity using the product therefore transferring the respect the viewer has for the celebrity on to the product.
 * 3) Emotional Appeal- the commercial makes the viewer feel a certain emotion; if the viewer feels good when watching the commercial they may transfer that feeling onto the product.
 * 4) Humor- the commercial makes the viewer laugh yet it gives little information on the product. This makes the viewer remember the product and the commercial, and makes them associate that positive feeling with the product.
 * 5) Product comparison- the commercial shows a comparison between the product and the competition product making the competition seem inferior to the actual product. This not only makes the viewer question the competing product but it enhances the image of the product.

2. Example Commercial
media type="youtube" key="lpypeLL1dAs" height="390" width="480" The commercial uses product comparisons to show that the product is superior to the others while using humor to make the commercial easier for the viewers to relate to.